https://dannifisher.me/about-1 daily 1.0 2025-01-31 https://dannifisher.me/general-3 daily 0.75 2020-03-07 https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1583553327809-KURPJA1YYXHO0SSM974A/app_hero1.jpg General 3 https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1583553327515-SOL86ULR5JO0VKIVA41G/app_hero2.jpg General 3 https://dannifisher.me/case-study-technical-1 daily 0.75 2020-08-03 https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596429806674-AS4Q26HBK80A4CWJPEV4/Screenshot+2020-08-03+16.22.14.png Case Study — Visual full The card component was complex. We had to determine how the user wanted to interact with different touch regions. Would the expect clicking on the card would take them to their site, or to a detail page? Would we be getting in the way of users by adding more data? https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1582734107730-MMVZ6IONG2ZTK60L5VHG/mobile_2.jpg Case Study — Visual full The Dashboard also had to be integrated with our mobile apps so that users could navigate between sites. We punted on domain management in the app, meaning we didn’t require a tab structure. https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596428712457-K5JKFHPNTUSFQI51GXND/Screenshot+2020-08-03+16.19.27.png Case Study — Visual full Designers gather to sketch out “What should be on a dashboard?”. You can see that depending on where that designer typical spends their time, their cards lean towards either analytics, up-sells or support info. https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1582734050328-GWWQEBO6R3BBGVZVZ1OS/dashboard_6.jpg Case Study — Visual full Visual explorations of card styles and elevation. We would go back and forth a lot about whether we were a rounded corners company or not. https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596429295020-S5UWBFTQGS48KM4VWZVR/website-grid.png Case Study — Visual full We often think of our average customer as someone who is running a business on Squarespace, but at the same time lives a passionate side hustle. Their dashboard would look something like this. In reality, 90% of our customers have one website, with Circle members averaging around 5-6. https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596184795763-UEE6P3C88QNX389DWVT9/dashboard_1.jpg Case Study — Visual full Account Dashboard 2020 https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1582733937954-6PP3Y8SJZMSP93XL2L4L/dashboard_2.jpg Case Study — Visual full https://dannifisher.me/case-study-technical2 daily 0.75 2020-08-03 https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596424206872-IHHOY65RZ4RKCNTXSH3R/seach.gif Case Study — Technical (Copy) An early mobile-first concept. Domains had to be search and purchasable on the go. https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596426030175-6IOLPD6R6QMZ1OB1N857/DFisher_logic1.png Case Study — Technical (Copy) My first documentation of search logic https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596424897739-E4C5S9VAIHDIZ29IZX9I/dfisher_domains Case Study — Technical (Copy) A sizzle gif created for launch comms https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596426104015-PAHZSNN3PSXH81YNSZX6/DFisher_logic2.png Case Study — Technical (Copy) https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596425581233-65MYABZEKTQ8TV4FDBS3/DFisher_domains-wip.gif Case Study — Technical (Copy) We used a demo site to test animation and speed. Once the user started typing, we would start the query and populate results while running the availability check. https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596164503564-J75KE6IRWT6FLW2ED0VJ/domains_2.jpg Case Study — Technical (Copy) https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596164458354-WEDMUWBR3EBZ1VD534F7/domains_1.jpg Case Study — Technical (Copy) Domain search today 2020 https://dannifisher.me/case-study-strategic daily 0.75 2020-09-16 https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596418218506-UPPN1ZEA4J901GU5JN1Z/frontsite2.jpg Case Study — Strategic Elements of an ecosystem IA. While product navigation is typically viewed in vertical, this is not ultimately how information is created by us or retrieved by our users. https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596415810636-BQPSFND55YROPFZ3WX5W/Screenshot+2020-08-03+12.26.28.png Case Study — Strategic If anyone wanted to check our latest thinking, I kept a running doc that listed open questions, potentials blocker and links out to all our artifacts. https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596416843503-VM2NJAV9C4V80Z9WQ8KF/frontsite.jpg Case Study — Strategic New framing as an online presence builder https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596418886841-MY1Q5XHCAKKPIG8V0OUU/frontsite3.jpg Case Study — Strategic All of our starting points follow a similar pattern, but many are built in different apps. User flows like this helped teams to understand how this wasn't a copy/paste job. We needed shared data, shared animations and reusable components. https://dannifisher.me/case-study-without-design-1 daily 0.75 2020-08-03 https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596435822011-ZDT1C3WQSKX58TR8U5SV/sch_menu.jpg Case Study — Without Design (Copy) These two product entry points would lead to the Acuity Scheduling product. Over time the app would need to be fully integrated into Squarespace. https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596436770681-U4OUFZLA9H0CXTLPE7I6/Screenshot+2020-08-03+18.38.44.png Case Study — Without Design (Copy) Recommendations for how to partner with teams based on expected behaviors. https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596438736719-HJLAUQZ502LL7F5WHXXS/sch_UI.png Case Study — Without Design (Copy) The first pass Squarespace-ification of the mobile app UI. We updated colors, fonts and components for an instant nod to our design system. https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596437174622-CXO4QZ65KFD2TROEG3FH/Screenshot+2020-08-03+18.45.30.png Case Study — Without Design (Copy) https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596436822997-GCJUMCFZISHVP3EADQC5/Screenshot+2020-08-03+18.39.56.png Case Study — Without Design (Copy) Employee concerns during an acquisition applied to product process. https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596436980845-OOGHOOSPHCW7PIUXQ4HO/Screenshot+2020-08-03+18.41.58.png Case Study — Without Design (Copy) The process for change management applied to negotiating design reviews. https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596436122801-V7YJSNW6UZ79WHCS5Q5P/DFisher_acquisitions Case Study — Without Design (Copy) “Theres an expectation that it’s not going to go so well” A slide from my case study on working with an acquired team. https://dannifisher.me/case-study-data-driven-2 daily 0.75 2020-08-03 https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596440910953-M8I0CIB60C6VLPHSK758/Frame+662.jpg Case Study — Data Driven (Copy) Customers would no longer see a confirmation receipt from their purchase. This was a risk, and we hoped that the welcome modal would be clear. https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596441388924-13HGBGNTKN5FEJE6ONE0/Frame+685.png Case Study — Data Driven (Copy) Customers would wait up to 18 seconds to register a domains. That time scaled linearly, meaning registering 10 domains could take 3 minutes. https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596440101877-SXSDLOD6XW2MJSUOMXLT/welcome_modal.jpg Case Study — Data Driven (Copy) The original welcome modal prioritized G Suite as the logical up-sell with a domain. With 80% of purchases failing due to propagation, we flipped the order and saw a 47% increase clicks to start a website. https://images.squarespace-cdn.com/content/v1/5d7bb4370578d4774c5d4a5b/1596277997569-M0H1Y17Q79QRZZH11526/domains_mobile_1.jpg Case Study — Data Driven (Copy)